My opinion is that our ultimate objective ought to be to attract more advertisers in order to intensify the fierce competition among them, which will result in higher CPC rates for their use of our websites and blogs. I’m going to give you all some real-world advice based on my own experience that could help you earn more money from Google AdSense by raising your AdSense CPC rates. Now, it’s up to the AdSense publishers to figure out how to raise CPC rates so that their AdSense ads can bring in money. Similarly, publishers only receive 51% of the revenue recognized by Google for AdSense for search.

This is due to Google’s revenue share (Payments) for AdSense, which means that Google keeps 32% of the actual revenue you earn from displaying AdSense ads for content. In fact, it is only 68% of the actual cost-per-click rate.

Because you do not have direct control over the CPC rates, you should be concerned about some aspects that indirectly contribute to their rise.Īdditionally, you should keep in mind that the CPC rates displayed in your AdSense performance report are not the actual CPC that advertisers are paying for each click. You could say that the AdSense CPC (cost-per-click) rates for your website or blog will depend on the automatic and manual bidding methods used by advertisers.

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